Why did Zerella fresh change its name to Zerella?
The Pye family had been gradually acquiring Zerella Holdings since their establishment in South Australia in the 1990’s. To reflect the family change Zerella Holdings was rebranding to Zerella Fresh, ‘Fresh’ reflecting the true nature and objective of the business – providing fresh produce to the consumer.
When did the Pye family take over Zerella?
In 2009 the Zerella family grew with an 100% ownership change into The Pye Group family. The Pye family had been gradually acquiring Zerella Holdings since their establishment in South Australia in the 1990’s.
How many hectares does Zerella grow in Australia?
Zerella has an expanding export business. With more than 18,000 hectares of fresh growing land and an annual production in excess of 100,000 tonnes of potatoes, 40,000 tonnes of carrots and 30,000 tonnes of onions, Zerella is now one of the major producers and suppliers of fresh produce in Australia. This message is only visible to admins.
When did the Zerella family start growing vegetables?
The story begins in 1936 with the Zerella family establishing Zerella Holdings to further drive their passion about vegetables and fresh Australian produce on your plate. In 2009 the Zerella family grew with an 100% ownership change into The Pye Group family.
How to get in contact with Zerella fresh?
Want to get in contact with Zerella Fresh. Simply fill in the form below and provide us with some details about your enquiry/feeback.
What kind of vegetables do Zerella fresh produce?
Today we at Zerella Fresh are still passionate about the wholesome, delicious vegetables on your plate, proudly growing to one of Australia’s major suppliers of potatoes, carrots and onions. Family is at the forefront of this business having all Pye’s involved across New Zealand and Australia.